Target Audience:
There target audience is niche audience as they don't necessarily want to be known as part of the mainstream culture in the music industry. The type of people they interest are people that favour the punk rock culture and genre of music including the music clothing tattoos piercings.
The target audience also is drawn to live performances and a part of the live atmosphere. gallows involves audiences in their performances making them feel a part of the band.
the age of audience that gallows attracts would be between the ages of 17-30.The younger audience are more likely to g and see them regularly, by the latest t-shirts, hats etc whereas the 25-30 may not have time to experience them live as much however more likely to purchase Cd's and DVDs.
The audience may have similar hobbies and interests as the band as they favour the bands music and culture e.g tattoos piercing, art and designs as all mechanise is created and designed by the band itself, lead singers talents as tattoo artists may interest people aspiring to become tattooist or thinking about getting tattoos.There audience will also be able to relate to them from were they come from.Home fans are more likely to feel connected to band as they may have known them from being unknown to being a successful band in the punk rock genre.
Uses and gratifications with the fans:
In terms of entertainment they are good at making the audience feel part of the band and that they are the most important member,This lets the audience knows that they are appreciate and their support is given back through small giggs, large performances etc. They value there fans and give them the best shows they can.
Gallows also gives back through websites such as facebook twitter letting the fans know what going in e.g giggs, tickets and there appreciate of there support.It allows for the fans to write to them making them feel closer to the band.There official website also lets fans know whats new, were they will be next playing upcoming tours and new merchandise.
The fans are on common ground as they are all there for one reason, share similar interests and a.Online fan sites also create social unity between fans e.g meeting up for gigs and band events.There music relates to there own life experiences and can help the audience thought their own as well.The audience can relate to the lyrics and share the same emotions.
It also creates social relationships for people as it brings people together who follow the same interests and stops form people being segregated.Their own personal identity rubs off to fans and creates a community within the band, this lets the fans be a part of this music culture and having something to belong to.
Why are music videos increasingly important in promoting an artist?
Music videos are key in promoting the artist.It acts as a way of selling them self to the audience and getting their music heard.the record companies have benefited through the introduction of music videos as it allows to creates awareness of a new single or album meaning more people will want to buy/download the single and also listen to the album.
It has also benefited broadcasters as they can have specific channels that can relate to the artists genre of music e.g kerrang the artists shown on their are more likely to get a wider audience appeal as it is watched by the heavy metal/rock audiences.Whereas if a band more suited to kerrang were played on MTV base they wouldn't get the same popularity.
The music videos also allow the artist to highlight and showcase there talents through performing. e.g female artists such as Cheryl Cole promote their talents not only through singing into the camera and doing dance sequences but through the clothes and make up she wears.A clear example of this is in her fight for this love video.
Music videos are key in promoting the artist.It acts as a way of selling them self to the audience and getting their music heard.the record companies have benefited through the introduction of music videos as it allows to creates awareness of a new single or album meaning more people will want to buy/download the single and also listen to the album.
It has also benefited broadcasters as they can have specific channels that can relate to the artists genre of music e.g kerrang the artists shown on their are more likely to get a wider audience appeal as it is watched by the heavy metal/rock audiences.Whereas if a band more suited to kerrang were played on MTV base they wouldn't get the same popularity.
The music videos also allow the artist to highlight and showcase there talents through performing. e.g female artists such as Cheryl Cole promote their talents not only through singing into the camera and doing dance sequences but through the clothes and make up she wears.A clear example of this is in her fight for this love video.
Nowadays every artists supports their singles by making a music video.It is now expected of the music culture for an artist/band to have a relevant music video to have attached to their song, even if they are not one the more famous artists e.g such channels as channel AKA are prime example of a music video Chanel were they let young aspiring rnb singers and rappers to post there videos on their Chanel without them being successful music artists.This gives them a chance to boost there name as a artist and be able to aim it at their niche audience.
(example of the type of artists who submit videos)
What are the three types of music videos?
The theory of the type of music videos that there are came from Frith in 1988 who came up with 3 categories that music videos would fit into.
The first category is a performance video which would capture live performance of the artists and showing exciting clips from performances such as being on tour.An example of this is Kelly Clarkson's first single, this captures different clips of her live performances rounding up to clips of her winning.
The theory of the type of music videos that there are came from Frith in 1988 who came up with 3 categories that music videos would fit into.
The first category is a performance video which would capture live performance of the artists and showing exciting clips from performances such as being on tour.An example of this is Kelly Clarkson's first single, this captures different clips of her live performances rounding up to clips of her winning.
The second category was narrative video, this includes the video telling a story and the music and lyrics being prominently related.An example of a narrative video is enrique ingleus hero it has a clear tragic love story and the imagery and lyrics relate well.
The last catergory is a conceptual video this is any video that doesn't have a narrative or performance it can be shocking, emotional,humorous and display ideas of ideas linking with the artists.An example of this is Junior Senior everybody which doesn't follow a narrative or performance but uses animation to highlight the lyrics and themes.
