Hadouken and gallows comparison task

Audience Profile

Audience Profile

Comparison Questions

How does the bands typography and visual appearance differ?

Both bands have specific typography that represents their style and music.Gallows typography uses only certain colours such as black white and deep reds which reflect the emotion being conveyed by the music and lyrics for example anger,sadness and hatred.

Hadouken colours are very different, they use luminous yellows, blues and pinks.These colours make them stand out therefore designed to catch the audience's eye.

This is completely opposite to the way gallows use colour.Gallows isn't necessarily associated with negative emotions however the design and animations used on t-shirts are very similar to gallows fro example using images of demons,aliens and scary disturbing faces.

Gallows t-shirts are more appropriate for the adult market.Both bands have consistently decided to ensure that their fonts and other texts are consistent on all marketing and their products for example their websites,Cd covers,t shirts badges and posters.

Gallows visual appearance is based on dark colours using just white and black for logo, typography specific genre using shields , and elements of regal influence.This makes them unique and lets the audience automatically associate their visual appearance with the band gallows.

Hadouken visual appearance will also stand out as there appearance is different creative and reflects the band well.Overall both bands have similar typography using the same sort of colours, and designs.

How does the bands merchandising differ?

Gallows merchandise consists of t-shirts with Frank Cater(lead singer) own original designs on it, CD's, hats ,hoodies, electronic gift certificate,Skips song sticker.

Hadouken merchandise consists of t-shirts with their own designs, bags, badges and posters.

Hadouken have greater range of merchandise aimed at a female audience for example T-shirts, bags, girls bundle,like a goodie bag.

This increases the fan base for women and having a female band member lets fans identify more closely with the band.

However gallows merchandise has limited appeal for women therefore they may not plan to attract a female audience.Both bands have a range of merchandise which is similar
Both bands give their fans the opportunity to win tickets and chances to see them at gigs.

The only obvious differences between the bands merchandise is how it relates to the message they are sending to their fans by the music they play.Gallows music is more `shouting lyrics' showing the audience how they feel and letting them be a part of that experience.

Hadouken are more relaxed about how they approach their feeling towards fans and is a reflection of their style and dynamic.Gallows has products of the kind animation reflecting their emotions.Hadouken have more products with just their logo.

How do these differences increase their appeal to their differing niche audiences?

The difference account to how well the band is known through word of mouth, gigs branding and popularity.If the band can establish themselves well in their niche audience then they are more likely to be known for standing out and being unique.

Gallows appeal is based on there ability to involve and interact with the audience making hem feel part of the band as well as making them feel the same e.g the way they dress having tattoos and piercing etc.

Hadouken allow fans to create there own identity's through clothes having exclusive items such as t-shirts which people who don't know about the band will find interesting.

This is also vital for creating word of mouth and creating a fan base were their is loyalty and everyone shares their `like' of the band within peer groups.

The bands should establish themselves as unique not wanting to be like big mainstream bands who are merchandised by record company's.The bands want to appeal to the audience who likes the idea that they haven't sold out also they wish to give the fans `value for money' so they don't feel ripped off by the bands.

Overall the difference's are positive as it gives them the opportunity's to create a buzz around their band and make all design themselves as well as getting a say in the branding side putting their mark on it.

This appeal to the audience as they are closer to the bands and feel that anything they have designer they would be happy to were themselves therefore happy to sell to their fans.

Considering the range of ancillary products available for both brands identify three other products you would develop to help each bands brand

The kind of products I would develop for Gallows would be relevant for there target audience as this would be beneficial for sales of their merchandise.

The first product I think would appeal to their audience would be a Guitar.This would appeal to musicians and collectors as the band could sign the guitar personally and design the outside of the guitar.

The second kind of product i think would benefit them is more variety of clothing such as trainers, belts and jewelry.This would mean original designs and the fans could pay extra to have these accessories personalised.

The last product I think would benefit them is musical equipment such as CD players,mp3s, speakers this allows for fans to purchase devices for playing Gallows music.This will give Gallows the opportunity to put their logo on it, animation and designs and choose what colours and size there merchandise will come in.

The kind of products that would be beneficial to develop for Hadouken will also be relevant for their target audience and specific for their genre of music.

The first product i think will help their bands brand is a skate board.There genre of music fits into the indie rock pop lifestyle and allot of the fans follow this.

A skate board could have their logo on it as well as original designs to fit into the product.It can also be made for both men and women changing the colours and shape.

The second product I think would work well would be certain items of clothing such as belts, trainers, and skinny jeans.This fits in with the style of the band being punk rock and them wearing the same kinds of clothes will increase the brand name e.g fans will want to were items that the band are wearing so now they can also have access to exactly the same products as them.

The last product I think would work well for there brand would be going towards is musical equipment such as guitars, microphones drums etc.This will appeal to aspiring musicians and fans and having them design the equipment they can personalise it add their own flare and creations.

Here are both bands in their music videos from this you can see that both are very different in their approach to performance, visual appearance, attitude and specific audience appeals.However this doesn't change how popular both bands have become.

Both video really reflect the bands aswell as their branding products.

Reading week -gallows and musc vid questions.

Gallows

Target Audience:

There target audience is niche audience as they don't necessarily want to be known as part of the mainstream culture in the music industry. The type of people they interest are people that favour the punk rock culture and genre of music including the music clothing tattoos piercings.

The target audience also is drawn to live performances and a part of the live atmosphere. gallows involves audiences in their performances making them feel a part of the band.

the age of audience that gallows attracts would be between the ages of 17-30.The younger audience are more likely to g and see them regularly, by the latest t-shirts, hats etc whereas the 25-30 may not have time to experience them live as much however more likely to purchase Cd's and DVDs.

The audience may have similar hobbies and interests as the band as they favour the bands music and culture e.g tattoos piercing, art and designs as all mechanise is created and designed by the band itself, lead singers talents as tattoo artists may interest people aspiring to become tattooist or thinking about getting tattoos.There audience will also be able to relate to them from were they come from.Home fans are more likely to feel connected to band as they may have known them from being unknown to being a successful band in the punk rock genre.

Uses and gratifications with the fans:

In terms of entertainment they are good at making the audience feel part of the band and that they are the most important member,This lets the audience knows that they are appreciate and their support is given back through small giggs, large performances etc. They value there fans and give them the best shows they can.

Gallows also gives back through websites such as facebook twitter letting the fans know what going in e.g giggs, tickets and there appreciate of there support.It allows for the fans to write to them making them feel closer to the band.There official website also lets fans know whats new, were they will be next playing upcoming tours and new merchandise.

The fans are on common ground as they are all there for one reason, share similar interests and a.Online fan sites also create social unity between fans e.g meeting up for gigs and band events.There music relates to there own life experiences and can help the audience thought their own as well.The audience can relate to the lyrics and share the same emotions.

It also creates social relationships for people as it brings people together who follow the same interests and stops form people being segregated.Their own personal identity rubs off to fans and creates a community within the band, this lets the fans be a part of this music culture and having something to belong to.

Why are music videos increasingly important in promoting an artist?

Music videos are key in promoting the artist.It acts as a way of selling them self to the audience and getting their music heard.the record companies have benefited through the introduction of music videos as it allows to creates awareness of a new single or album meaning more people will want to buy/download the single and also listen to the album.

It has also benefited broadcasters as they can have specific channels that can relate to the artists genre of music e.g kerrang the artists shown on their are more likely to get a wider audience appeal as it is watched by the heavy metal/rock audiences.Whereas if a band more suited to kerrang were played on MTV base they wouldn't get the same popularity.

The music videos also allow the artist to highlight and showcase there talents through performing. e.g female artists such as Cheryl Cole promote their talents not only through singing into the camera and doing dance sequences but through the clothes and make up she wears.A clear example of this is in her fight for this love video.

Nowadays every artists supports their singles by making a music video.It is now expected of the music culture for an artist/band to have a relevant music video to have attached to their song, even if they are not one the more famous artists e.g such channels as channel AKA are prime example of a music video Chanel were they let young aspiring rnb singers and rappers to post there videos on their Chanel without them being successful music artists.This gives them a chance to boost there name as a artist and be able to aim it at their niche audience.

(example of the type of artists who submit videos)

What are the three types of music videos?

The theory of the type of music videos that there are came from Frith in 1988 who came up with 3 categories that music videos would fit into.
The first category is a performance video which would capture live performance of the artists and showing exciting clips from performances such as being on tour.An example of this is Kelly Clarkson's first single, this captures different clips of her live performances rounding up to clips of her winning.

The second category was narrative video, this includes the video telling a story and the music and lyrics being prominently related.An example of a narrative video is enrique ingleus hero it has a clear tragic love story and the imagery and lyrics relate well.

The last catergory is a conceptual video this is any video that doesn't have a narrative or performance it can be shocking, emotional,humorous and display ideas of ideas linking with the artists.An example of this is Junior Senior everybody which doesn't follow a narrative or performance but uses animation to highlight the lyrics and themes.

Readiing week vid question contd.

Why is branding a band/artist especially important when marketing towards niche subcultures?

Branding is an important marketing tool in insuring that audiences stay interested and part of the band/artists.Bigger more well known artists have opportunities to created large branding companies to promote themselves such as Beyonce who launched the fashion label deroen with her sister promoting herself through clothing, as well Gwen Stefani with her clothing range l.a.m.b and perfume range G.

This increases fans and people admire Beyonces fashion style and her having a label will mean allot of women will love to have the chance to mirror her style for half the price.

Some artists cannot afford to launched such big brand company however find ways of promoting themselves such as Skepta who produced t-shirts with his boy better know label on them and bands such as gallows who design all their t-shirts with the art of lead singer which appeal to the niche audience with his eccentric and punk rock designs.This makes the audience feel part of the band and on the same level as them instead feeling distant.

If particular brands are focused on different genre on music it is more likely the band/artist will gain more fans and make the fans feel that the artist is paying back to their audience letting them have parts of their lifestyle e.g clothing's, hats,accessories, piercings, bags and anything else related to the band/artists.

Niche subcultures are relatively smaller than a mainstream audience so it is easier to sell t-shirts and other products to a niche audience as they pay less and appreciate it more whereas some artists you have to pay over 40 for a t-shirts from a concent showing it isn't personal and just been endorsed by company and not come the artist first hand.

How does within a band increase appeal to a niche audience?

If the branding is within a band rather than done by someone who isn't in the band it becomes less personalised. The audience wont feel connected to the band as it may not reflect them enough as a band meaning the audience Will feel like any other fan.

However if the band has a prominent part in the branding of products then they get to make decision e.g such as t-shirts they ll get to design the logo,colours,designs etc.This Will make the audience feel he same as the band as both band and audience will share the same interests and this will reflect the kind of branding they will produce.

A clear example of within a band branding is the gallows they design all their products which makes there niche audience more likely to want to buy and experience the band through the produce they sell.

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