Funky house artists usually produce live, upbeat songs which are frequently played in house parties, raves, clubs and bars. This is also fed through in the music videos as we often denote large groups of people partying/dancing and having a good time.
The following funky house music videos below portray the life style of young adults wanting to let loose and enjoy themselves.This attitude is expressed through the lyrics, mis-en-scene and effects in the video.
Both females and males are denoted in funky house videos as the music appeals to both genders.The women are dressed glamorously usually wearing make up, dresses and heels, the representations of females in funky house videos could be seen as positive and negative.Some could argue that the way the some of the women are provocatively dressed(tight dresses and mini skirts) have a bad influence on younger girls. Yet others would point out that the women are beautiful and display wealth which is a strong representation for females.
The majority of people denoted in funky house videos are young adults aged 18-23, however the music appeals to a wider age group which consists of 16-25 year old. Black people are predominately featured in the videos which suggests funky house listeners are mainly from black backgrounds.
The mis-en-scene- such as lighting and costume in the videos portrays of vibrant colours to compliment the lively atmosphere. The locations are usually in clubs, parties and bars which young adults in the target audience will be able to relate to.The audiences main interest would be partying, drinking, music and the opposite sex.
The Editing is also rapid and shots are quick, this compliments the fast pace and upbeat music. In a lot of funky house videos the camera is moving(either panning or zooming) which gives the effect that the audience is also moving along, they feels involved in the music video and therefore have more pleasant viewing experience.
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