Treatment

Treatment

Analysis of DVD Covers and Magazine Adverts

Dvd and Magazine Analysis

Audience Research

The powerpoint includes the analysis and results for the Focus group and Survey.

Analysis of Survey and Focus Group Results

Week 3 blog reflection

The Survey and Focus Group

It is essential to research and collect information about our audience in order for the music video to appeal to them.During class we were asked to create a survey and interview a focus group in order to find out who exactly are our target audience. The survey questions will enable us to find out specific information so we can focus on targeting a sector of young people that have the same thing in common.Here is the link to the survey:

Audience Research SURVEY

Focus Groups:

Other than one on one interviews focus groups are an excellent way of getting detailed responses an opinions.We hope to get around 5-10 people to discuss music videos, we aim to find out what they dislike/like about certain music videos which will help us during the whole process of our production.

-The session should last about 10-20minutes and will be filmed
-Both genders should be present to get a balanced view
-The people in the focus group should be able to give their own opinions and back it up with examples
-We will ask people individually about what they think to start up a lengthy discussion

Mood Board Powerpoint

Mood Board

Week 2 blog reflection