It is essential to research and collect information about our audience in order for the music video to appeal to them.During class we were asked to create a survey and interview a focus group in order to find out who exactly are our target audience. The survey questions will enable us to find out specific information so we can focus on targeting a sector of young people that have the same thing in common.Here is the link to the survey:
Audience Research SURVEY
Focus Groups:
Other than one on one interviews focus groups are an excellent way of getting detailed responses an opinions.We hope to get around 5-10 people to discuss music videos, we aim to find out what they dislike/like about certain music videos which will help us during the whole process of our production.
-The session should last about 10-20minutes and will be filmed
-Both genders should be present to get a balanced view
-The people in the focus group should be able to give their own opinions and back it up with examples
-We will ask people individually about what they think to start up a lengthy discussion
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