Thursday 9 December 2010
Tuesday 7 December 2010
Sunday 28 November 2010
Sunday 21 November 2010
Thursday 11 November 2010
Monday 1 November 2010
Discussion of the week.
Plan for this week filming/photos
- This week we disuccsed that we will film all of our studio shots.
- We booked the studio for tuesday and thursday as it will give us enough time to shoot all the shoots for this section and take the photo pictures for the magasine and dvd.
- We will also film the dance sequences on thursday with the backdrop creating the sillouttes,
- Wensday we will be filming inlondon(southbank and picadilly circus..
- we will be filming in london in the morning and at night
- If all our filming is done by fridays lesson we will upload it to the macs and start organsing and ordering the shoots.
- We will also upload the pictures we took from london and the photo shoot.This will be added to the magazine and Dvd covers.
WESTMINESTER
GREEN SCREEN STUDIO
SOUTHBANK SKATEPARK
PICADILLY CIRCUS
SOUTHBANK WALK WAY
Sunday 31 October 2010
Sunday 17 October 2010
Wednesday 13 October 2010
Tuesday 12 October 2010
Monday 11 October 2010
Funky House Conventions
The following funky house music videos below portray the life style of young adults wanting to let loose and enjoy themselves.This attitude is expressed through the lyrics, mis-en-scene and effects in the video.
Both females and males are denoted in funky house videos as the music appeals to both genders.The women are dressed glamorously usually wearing make up, dresses and heels, the representations of females in funky house videos could be seen as positive and negative.Some could argue that the way the some of the women are provocatively dressed(tight dresses and mini skirts) have a bad influence on younger girls. Yet others would point out that the women are beautiful and display wealth which is a strong representation for females.
The majority of people denoted in funky house videos are young adults aged 18-23, however the music appeals to a wider age group which consists of 16-25 year old. Black people are predominately featured in the videos which suggests funky house listeners are mainly from black backgrounds.
The mis-en-scene- such as lighting and costume in the videos portrays of vibrant colours to compliment the lively atmosphere. The locations are usually in clubs, parties and bars which young adults in the target audience will be able to relate to.The audiences main interest would be partying, drinking, music and the opposite sex.
The Editing is also rapid and shots are quick, this compliments the fast pace and upbeat music. In a lot of funky house videos the camera is moving(either panning or zooming) which gives the effect that the audience is also moving along, they feels involved in the music video and therefore have more pleasant viewing experience.
Sunday 10 October 2010
Sunday 3 October 2010
Narrative analysis
We decided to use all different narrative structures in our music video as it would appeal more to our target audience as well as to examiner showing we have expanded our ideas and shown off what we can do with the conceptual and narrative aspects of the video.
We looked at different examples of performance included in music videos and how they work well included in them.we found that it helps to establish the artist and represent them well, showing them performance lets the audience see how they performer,dance etc.
Main narrative idea
The narrative that we thought of is similar to Taylor swift you belong with me video.It has her as a geek wanting to tell the boy she loves him however hes got a `popular' girlfriend who she cant compete with.Hes nice to her and they are Friends but he cant see what right in front of him,near the end of the video she transforms her self and tells him she loves him and they get together.
Our video will be similar in terms of the characters and structure of the narrative.However the male character will be the opposite being horrible to her and not noticing shes there, this will help us to use representation of stereotyping people form there looks.
We will make the video had a sense of comical elements e.g her dancing stupidly in her room, geeky clothes,falling over,clumsiness.We wont have alot of comedy as we will have numerous shots of her upset,trying out new looks but not working.
The most important shots will be the begging to get the audience into the character of the girl in the video till the end were she transforms herself into a new person.
Dance sequence
We decided to also include sequences in our video we had a look at videos included dance sequences and we notice mostly are done in a dance studio,made up set, or an outside location e.g street,house or club.
the examples we found that we lied and thought would suit our artist were livi frank now im that chick her movements suit the song well and are tite and specific to the lyrics we also looked at ciaras videos as she includes dance sequence's in most of her videos.
Her dance sequence are very structured and are always specific to the kind of song she does e.g a slow song the movements will be soft and close whereas in a upbeat song there will be more dancers and harsher movements.
The kind of dance style we would include would be structured however aspects of improvisation due to the song's rythynm and showing the dancers having a good time.
Performance
We will include performance elements in our music video as his helps to show off the artists and feature them in the video as much as they can e.g during narrative part dance and performance.
The more exposure int eh video the more likely the audience will pick up on the song.All these examples i have picked out are all very different genres of music however all embody the performance qualities e.g band being showed, microphones seeing ,stage set and backdrops.
We want to include this in our music video as we feel it will work well with the song and show the artist's performance skills. We are fortunate to have access too green screen,smoke and light machines as this means we will be able to shoot performance scenes and be able to attach any destination/location with the artist in it.
Wednesday 29 September 2010
Sunday 26 September 2010
Audience Research
Analysis of Survey and Focus Group Results
Sunday 19 September 2010
The Survey and Focus Group
Audience Research SURVEY
Focus Groups:
Other than one on one interviews focus groups are an excellent way of getting detailed responses an opinions.We hope to get around 5-10 people to discuss music videos, we aim to find out what they dislike/like about certain music videos which will help us during the whole process of our production.
-The session should last about 10-20minutes and will be filmed
-Both genders should be present to get a balanced view
-The people in the focus group should be able to give their own opinions and back it up with examples
-We will ask people individually about what they think to start up a lengthy discussion
Analysis of 3 Music Videos
I choose to analysis Keri Hilson's `slow dance' video because i liked the genre of R&B and it has similar genre, representations and technical aspects that we would like to include in our music video.
The technical construction of this video is quiet slow paced reflecting the songs pace, the editing is cut to the main baseline of the song and this used through out the video to indicate a cut or the dance movements she does fitting in with the songs rhythm.I like how the camera has a lot of close up of her and stick with a pattern every other shot is a close up of her face others her body or standing up at the beginning of the song.
In the video it displays good representations of women that we would like to portray in our video.Her attitudes to going out, she starts the video getting ready for a night on the town with her girls.I like how the video Starts her off getting ready for the night as it is true to how women take there time to get ready e.g the close up on the Ipod, her taking her time, dancing and daydreaming about the night ahead and her friends waiting for her being the last out.
At the beginning they used a flashback which gets the audience interested in her intentions for the night how the narrative will continue.The genre of this fits into the R&B category, this video represents this well with the slow pace it uses, the kind of set and locations that it was filmed at and the artist itself.
The video represents women as independent, got there own job, financially stable, nice flat, groups of loyal female friends ready for a night on the town.This helps to go against the stereotypes of females relying on male approval, men being dominant sex and all relationship shown as negative and women displaying there unhappiness.This video is different as it shows `romance' as a positive thing showing her finding a guy in a club and playing along rather than negatively.
The whole concept of the video works well because the video and song go very well together through the uses of editing, locations and actors.The lyrics and video relate well e.g `slow dance' shots were she slow dances with a guy, at the beginning were she is getting ready and studio location on her own.The cuts work well with the beat of the music as well as the type of camera movements used such as close ups and long shots.
I choose to analyses Diana Vickers `the boy who murdered love' video as I liked the uses of graphics and animations, the song genre and the video's narrative structure.
The representation of women are portrayed by her emotions of feeling hurt, explaining her feeling towards her boyfriend linking in with the lyrics/title `the boy who murdered love' .It goes against the stereotypes of women being weak and giving just taking back there partner and not wanting to leave. This video shows her being strong telling the audience exactly how she feels and having her leave at the end gives women hope of doing the same.
The technical construction they used in the graphics and colours reminded me of childlike imagination, how she feels through the uses of colours and animations words and pictures were used to enhance the videos interest and quality. The editing cut with the beat and the most important words in the lyrics such as love, and shot fitting in with the tile of song. The narrative focuses more on her leaving him and how she feels about him and how he’s hurt her. The editing show this through using numerous close ups on her face, Her body language and graphics used around her.
I like the way the editing uses graphics to show when the words of the songs are coming e.g. shot, love, murdered. These help the audience pick up the song making it catchy and making the video interesting and exciting to watch. The use of colours brightens the video up making it more interesting on the eye as well as having visuals for the audience to read. She fits into the genre of pop, and fits this kind of genre from the way she dresses, the song beat and rhythm and the way the video is shown.
The narrative shows love in a negative and disappointing light. The video includes her filmed in her house, bedroom, outside, shots of her boyfriend. The very end of the video is significant as it shows her walking away with a packed back this indicates to the audience that her feeling towards him throughout the video have been for the her reason to leave. I like the narrative throughout the video and the effects it has on the audience .It makes you question what her lyrics mean in relevance to the man in the video, why and what will happen.
Overall the video works well because both video and song suit the artists well e.g. the video being light and airy showing her personality and reflecting the way she is dressed. The graphic/colours that were edited in were to bring unique twist to the video and increase audience appeal. The editing cuts especially well to the main lyrics e.g. shot and love. The representations of women are highlighted well as she doesn’t put up with her boyfriend treating her bad .We see in the video as she leaves, See her being independent and strong willed. Narrative works well with the song and shows her true feeling and exposing her vulnerability in the video.
This is the music video to a funky house track by Meleka called 'Go'.Both the song and video relate the theme of love and relationships which is also our chosen theme.
The storyline conveys young woman and a man that meet at a club, they start dating and eventually end up in a relationship.We realise they have been together for 3years, which is represented through anniversary cards.The female character is having doubts about her man, their relationship starts to deteriorate and after some time she catches him in bed with another woman.Later we see that Meleka(girlfriend) has killed him, at the end of the video we assume she is being escorted to court by police.
The narrative follows a fragmented structure as the story is told in reverse order through flashbacks.The most used setting is of the artist in a car, the camera then cuts to flashbacks to reveal the storyline.The car ride is significant as she is thinking about past events that occurred and also taking us on that journey.
The video starts with a female being escorted out of a house by police men and surrounded by.This opening suddenly sparks questions for the audience. Who is this women? Why is she with police? Why are the paparazzi interested in he? The female is in her 20's, she looks smart and responsible and doesn't seem like the type of character to get into trouble with the police.So far the audience is hooked to the storyline, the opening has arisen questions which the viewers are looking for answers to.
The editing at the beginning is also rapid to match the uneasy atmosphere, this puts us in her position as she is being rushed to car whilst the paparazzi swarm her. The quick cuts ensure the audience aren't too sure of what is going on with everything moving fast, at the same time we see the female is distressed and uncomfortable as the camera shows close ups of her face.
The video has an unexpected twist at the end which challenges mainly the stereotypes of women. We find out that the main female character killed her boyfriend which is a shock to all of us as woman are usually portrayed as the weaker race. We also assume murderers to be tough older males but in this case it is a young women. The directors choice of revealing the storyline was different and unusual, the day after the secret is out we see the female in bed with her boyfriend (this is confusing for the viewer as it appears that she has taken him back after cheating) she gets out of bed and the shots is held on her boyfriend after a few cuts to different scenes we see forensics taking pictures of his body suggesting he is dead.
The narrative of this video is very similar to our idea, we are planning to use similar locations like a club, cinema, bedroom which young people can relate to.
This is the music video to a track called 'On a Mission' by Katy B. The first few shots are of locations in London including the city and the O2, this instantly appeals to a London audience as they will be able to relate to settings that they may have visited.The video consists of people of all different races, As we can see the artist is white and the DJ is black which represents London as being a multi cultural society.The camera also cuts to a male wearing an 'i love London' t-shirt, this prop suggests the artist is trying to represent he city.
Through the props and settings we can tell the video appeals to young people aged 16-25, the video also enhances music equipment as we see cuts dedicated to a mike, mixer, speaker and other music equipment, this connotes that the audience may not only be interested in the music but the production too.There is also a clear close up shot of the artist wearing Nike trainers which is a well known popular brand, which suggests the audience are into sports gear and maybe other designer wear.
Editing is fast pace along with the track and often cuts to the beat.There are various closeup and mid shots of the artist whilst she is singing to highlight the importance of her lyrics.Through out the video the lighting is minimal and dull, apart from the artist as we always see her in light. The video has no clear narrative, the main activity is the artist performance and the focus on the crowd. The concept of the video works well, even though there is not much contrast between the locations the fast pace editing and varied camera angles allows the audience to sustain their interest.
Sunday 12 September 2010
Allocating Tasks
Plan
Final song and Lyrics
The whole night nightx5
the whole, tell me i need to know,
where do you wanna go,
cuz if ya don't,
i'll take it slow,
make you lose control,
baby would you like,
to spend the night,
the whole night,
and maybe if you play it right,
you can be my guy
the whole night night night,
do you mind if i,
the whole night night,
the whole night night,
would you mind if i,
the whole night night
do you mind if i take you home tonight,
stay another day,
if that's ok,
tell me baby,
would you mind if i take you home with me,
where no one can see,
so don't be shy,
baby baby x2
Baby,
i like your style,
so lets get it on,
cause if we touch,
i can get enough,
i'm falling for you,
Honey would you like,
to make up tonight,
the whole night,
and baby,
if you play it right,
you can be all mine
do you mind if i take you home tonght,stay another day,if that's ok,
tell me baby,
would you mind if i take you home with me,where no one can see,so don't be shy,baby baby x2
the whole night night,
do you mind if i,
the whole night night night,
the whole night night night,
would you mind if i,
the whole night night,
the whole the whole,
baby, hhoney, bbaby, baby, hohohoney, bbaby,
baby would you like,
to make love tonight,
the whole night,
and baby if you play it right,
you can be all mine, you could be all mine, you could be all mine, you could be all mine, you could be all mine, you could be all mine, you could be all mine, you could me all mine.
Email screen shot
Wednesday 8 September 2010
My feedback
I think i succeed in explaining who my target audience was and what gender i was aiming it at by stating age range, what hobbies and interests relating to the artist and what genre.I Let my audience know what kind of narrative i was going for and how i would portray this on camera.I made it clear what kind narrative i was going for what genre and how it would relate to my artist .I think i explained what locations i would like to use well and why i chosen those specific locations in relation to my artists and how they would work well for the narrative.I expressed the representations of women well and whether id be for against the stereotypes/ideology.
I feel i could of use more visual images and explained more who the artist was e.g there background and specifically there music.I think i could of added more information about the kind of ancillary products related to the artist and how that would benefit the artist itself.I feel i could of spoken more and read out more of what i had written rather than picking out small sections as I may of missed important information out.I could of elaborated more on what kind of video it would be like e.g giving examples of currents videos with the same aspects of colour, editing, costumes which would of given the audience an idea of what i was aiming for.
The improvements I would make would be to make my presentation longer by adding more detail, visuals e.g more videos and pictures.I would practice speaking through the presentation before it has to be pitched so i am confident with the presentation and see if i have missed any vital info.I would make sure that all spelling and grammar is thoroughly checked before as some of my sentences didn't make sense.Overall i would make the presentation longer, more interesting for the audience by adding in visuals,videos,questions and more time for discussion at the end.Tuesday 6 July 2010
Hadouken and gallows comparison task
Audience Profile
Gallows visual appearance is based on dark colours using just white and black for logo, typography specific genre using shields , and elements of regal influence.This makes them unique and lets the audience automatically associate their visual appearance with the band gallows.
Both bands give their fans the opportunity to win tickets and chances to see them at gigs.
The bands should establish themselves as unique not wanting to be like big mainstream bands who are merchandised by record company's.The bands want to appeal to the audience who likes the idea that they haven't sold out also they wish to give the fans `value for money' so they don't feel ripped off by the bands.
Both video really reflect the bands aswell as their branding products.
Tuesday 29 June 2010
Reading week -gallows and musc vid questions.
There target audience is niche audience as they don't necessarily want to be known as part of the mainstream culture in the music industry. The type of people they interest are people that favour the punk rock culture and genre of music including the music clothing tattoos piercings.
The target audience also is drawn to live performances and a part of the live atmosphere. gallows involves audiences in their performances making them feel a part of the band.
the age of audience that gallows attracts would be between the ages of 17-30.The younger audience are more likely to g and see them regularly, by the latest t-shirts, hats etc whereas the 25-30 may not have time to experience them live as much however more likely to purchase Cd's and DVDs.
The audience may have similar hobbies and interests as the band as they favour the bands music and culture e.g tattoos piercing, art and designs as all mechanise is created and designed by the band itself, lead singers talents as tattoo artists may interest people aspiring to become tattooist or thinking about getting tattoos.There audience will also be able to relate to them from were they come from.Home fans are more likely to feel connected to band as they may have known them from being unknown to being a successful band in the punk rock genre.
Uses and gratifications with the fans:
Music videos are key in promoting the artist.It acts as a way of selling them self to the audience and getting their music heard.the record companies have benefited through the introduction of music videos as it allows to creates awareness of a new single or album meaning more people will want to buy/download the single and also listen to the album.
It has also benefited broadcasters as they can have specific channels that can relate to the artists genre of music e.g kerrang the artists shown on their are more likely to get a wider audience appeal as it is watched by the heavy metal/rock audiences.Whereas if a band more suited to kerrang were played on MTV base they wouldn't get the same popularity.
The music videos also allow the artist to highlight and showcase there talents through performing. e.g female artists such as Cheryl Cole promote their talents not only through singing into the camera and doing dance sequences but through the clothes and make up she wears.A clear example of this is in her fight for this love video.
Nowadays every artists supports their singles by making a music video.It is now expected of the music culture for an artist/band to have a relevant music video to have attached to their song, even if they are not one the more famous artists e.g such channels as channel AKA are prime example of a music video Chanel were they let young aspiring rnb singers and rappers to post there videos on their Chanel without them being successful music artists.This gives them a chance to boost there name as a artist and be able to aim it at their niche audience.
The theory of the type of music videos that there are came from Frith in 1988 who came up with 3 categories that music videos would fit into.
The first category is a performance video which would capture live performance of the artists and showing exciting clips from performances such as being on tour.An example of this is Kelly Clarkson's first single, this captures different clips of her live performances rounding up to clips of her winning.
Saturday 26 June 2010
Readiing week vid question contd.
How does within a band increase appeal to a niche audience?
If the branding is within a band rather than done by someone who isn't in the band it becomes less personalised. The audience wont feel connected to the band as it may not reflect them enough as a band meaning the audience Will feel like any other fan.
However if the band has a prominent part in the branding of products then they get to make decision e.g such as t-shirts they ll get to design the logo,colours,designs etc.This Will make the audience feel he same as the band as both band and audience will share the same interests and this will reflect the kind of branding they will produce.
A clear example of within a band branding is the gallows they design all their products which makes there niche audience more likely to want to buy and experience the band through the produce they sell.