Monday 11 October 2010

Funky House Conventions

Funky house artists usually produce live, upbeat songs which are frequently played in house parties, raves, clubs and bars. This is also fed through in the music videos as we often denote large groups of people partying/dancing and having a good time.

The following funky house music videos below portray the life style of young adults wanting to let loose and enjoy themselves.This attitude is expressed through the lyrics, mis-en-scene and effects in the video.

Both females and males are denoted in funky house videos as the music appeals to both genders.The women are dressed glamorously usually wearing make up, dresses and heels, the representations of females in funky house videos could be seen as positive and negative.Some could argue that the way the some of the women are provocatively dressed(tight dresses and mini skirts) have a bad influence on younger girls. Yet others would point out that the women are beautiful and display wealth which is a strong representation for females.

The majority of people denoted in funky house videos are young adults aged 18-23, however the music appeals to a wider age group which consists of 16-25 year old. Black people are predominately featured in the videos which suggests funky house listeners are mainly from black backgrounds.


The mis-en-scene- such as lighting and costume in the videos portrays of vibrant colours to compliment the lively atmosphere. The locations are usually in clubs, parties and bars which young adults in the target audience will be able to relate to.The audiences main interest would be partying, drinking, music and the opposite sex.

The Editing is also rapid and shots are quick, this compliments the fast pace and upbeat music. In a lot of funky house videos the camera is moving(either panning or zooming) which gives the effect that the audience is also moving along, they feels involved in the music video and therefore have more pleasant viewing experience.







Sunday 3 October 2010

week 4 blog reflection

Narrative analysis


We decided to use all different narrative structures in our music video as it would appeal more to our target audience as well as to examiner showing we have expanded our ideas and shown off what we can do with the conceptual and narrative aspects of the video.

We looked at different examples of performance included in music videos and how they work well included in them.we found that it helps to establish the artist and represent them well, showing them performance lets the audience see how they performer,dance etc.

Main narrative idea



The narrative that we thought of is similar to Taylor swift you belong with me video.It has her as a geek wanting to tell the boy she loves him however hes got a `popular' girlfriend who she cant compete with.Hes nice to her and they are Friends but he cant see what right in front of him,near the end of the video she transforms her self and tells him she loves him and they get together.

Our video will be similar in terms of the characters and structure of the narrative.However the male character will be the opposite being horrible to her and not noticing shes there, this will help us to use representation of stereotyping people form there looks.

We will make the video had a sense of comical elements e.g her dancing stupidly in her room, geeky clothes,falling over,clumsiness.We wont have alot of comedy as we will have numerous shots of her upset,trying out new looks but not working.

The most important shots will be the begging to get the audience into the character of the girl in the video till the end were she transforms herself into a new person.

Dance sequence



We decided to also include sequences in our video we had a look at videos included dance sequences and we notice mostly are done in a dance studio,made up set, or an outside location e.g street,house or club.

the examples we found that we lied and thought would suit our artist were livi frank now im that chick her movements suit the song well and are tite and specific to the lyrics we also looked at ciaras videos as she includes dance sequence's in most of her videos.

Her dance sequence are very structured and are always specific to the kind of song she does e.g a slow song the movements will be soft and close whereas in a upbeat song there will be more dancers and harsher movements.

The kind of dance style we would include would be structured however aspects of improvisation due to the song's rythynm and showing the dancers having a good time.

Performance



We will include performance elements in our music video as his helps to show off the artists and feature them in the video as much as they can e.g during narrative part dance and performance.

The more exposure int eh video the more likely the audience will pick up on the song.All these examples i have picked out are all very different genres of music however all embody the performance qualities e.g band being showed, microphones seeing ,stage set and backdrops.

We want to include this in our music video as we feel it will work well with the song and show the artist's performance skills. We are fortunate to have access too green screen,smoke and light machines as this means we will be able to shoot performance scenes and be able to attach any destination/location with the artist in it.