Audience Profile
Comparison Questions
How does the bands typography and visual appearance differ?
Both bands have specific typography that represents their style and music.Gallows typography uses only certain colours such as black white and deep reds which reflect the emotion being conveyed by the music and lyrics for example anger,sadness and hatred.
Hadouken colours are very different, they use luminous yellows, blues and pinks.These colours make them stand out therefore designed to catch the audience's eye.
This is completely opposite to the way gallows use colour.Gallows isn't necessarily associated with negative emotions however the design and animations used on t-shirts are very similar to gallows fro example using images of demons,aliens and scary disturbing faces.
Gallows t-shirts are more appropriate for the adult market.Both bands have consistently decided to ensure that their fonts and other texts are consistent on all marketing and their products for example their websites,Cd covers,t shirts badges and posters.
Gallows visual appearance is based on dark colours using just white and black for logo, typography specific genre using shields , and elements of regal influence.This makes them unique and lets the audience automatically associate their visual appearance with the band gallows.
Hadouken visual appearance will also stand out as there appearance is different creative and reflects the band well.Overall both bands have similar typography using the same sort of colours, and designs.
How does the bands merchandising differ?
Gallows merchandise consists of t-shirts with Frank Cater(lead singer) own original designs on it, CD's, hats ,hoodies, electronic gift certificate,Skips song sticker.
Hadouken merchandise consists of t-shirts with their own designs, bags, badges and posters.
Hadouken have greater range of merchandise aimed at a female audience for example T-shirts, bags, girls bundle,like a goodie bag.
This increases the fan base for women and having a female band member lets fans identify more closely with the band.
However gallows merchandise has limited appeal for women therefore they may not plan to attract a female audience.Both bands have a range of merchandise which is similar
Both bands give their fans the opportunity to win tickets and chances to see them at gigs.
Both bands give their fans the opportunity to win tickets and chances to see them at gigs.
The only obvious differences between the bands merchandise is how it relates to the message they are sending to their fans by the music they play.Gallows music is more `shouting lyrics' showing the audience how they feel and letting them be a part of that experience.
Hadouken are more relaxed about how they approach their feeling towards fans and is a reflection of their style and dynamic.Gallows has products of the kind animation reflecting their emotions.Hadouken have more products with just their logo.
How do these differences increase their appeal to their differing niche audiences?
The difference account to how well the band is known through word of mouth, gigs branding and popularity.If the band can establish themselves well in their niche audience then they are more likely to be known for standing out and being unique.
Gallows appeal is based on there ability to involve and interact with the audience making hem feel part of the band as well as making them feel the same e.g the way they dress having tattoos and piercing etc.
Hadouken allow fans to create there own identity's through clothes having exclusive items such as t-shirts which people who don't know about the band will find interesting.
This is also vital for creating word of mouth and creating a fan base were their is loyalty and everyone shares their `like' of the band within peer groups.
The bands should establish themselves as unique not wanting to be like big mainstream bands who are merchandised by record company's.The bands want to appeal to the audience who likes the idea that they haven't sold out also they wish to give the fans `value for money' so they don't feel ripped off by the bands.
Overall the difference's are positive as it gives them the opportunity's to create a buzz around their band and make all design themselves as well as getting a say in the branding side putting their mark on it.
This appeal to the audience as they are closer to the bands and feel that anything they have designer they would be happy to were themselves therefore happy to sell to their fans.
Considering the range of ancillary products available for both brands identify three other products you would develop to help each bands brand
The kind of products I would develop for Gallows would be relevant for there target audience as this would be beneficial for sales of their merchandise.
The first product I think would appeal to their audience would be a Guitar.This would appeal to musicians and collectors as the band could sign the guitar personally and design the outside of the guitar.
The second kind of product i think would benefit them is more variety of clothing such as trainers, belts and jewelry.This would mean original designs and the fans could pay extra to have these accessories personalised.
The last product I think would benefit them is musical equipment such as CD players,mp3s, speakers this allows for fans to purchase devices for playing Gallows music.This will give Gallows the opportunity to put their logo on it, animation and designs and choose what colours and size there merchandise will come in.
The kind of products that would be beneficial to develop for Hadouken will also be relevant for their target audience and specific for their genre of music.
The first product i think will help their bands brand is a skate board.There genre of music fits into the indie rock pop lifestyle and allot of the fans follow this.
A skate board could have their logo on it as well as original designs to fit into the product.It can also be made for both men and women changing the colours and shape.
The second product I think would work well would be certain items of clothing such as belts, trainers, and skinny jeans.This fits in with the style of the band being punk rock and them wearing the same kinds of clothes will increase the brand name e.g fans will want to were items that the band are wearing so now they can also have access to exactly the same products as them.
The last product I think would work well for there brand would be going towards is musical equipment such as guitars, microphones drums etc.This will appeal to aspiring musicians and fans and having them design the equipment they can personalise it add their own flare and creations.
Here are both bands in their music videos from this you can see that both are very different in their approach to performance, visual appearance, attitude and specific audience appeals.However this doesn't change how popular both bands have become.
Both video really reflect the bands aswell as their branding products.
